Marketing Manager- Hybrid Working
Our fantastic client based in Quedgeley are currently recruiting a Marketing Manager to join their expanding team on a permanent basis. With over 40 years of industry experience, this is an exciting time to join this growing business.
The successful candidate will work closely alongside the Marketing Director, sales and management teams and will plan and implement all tactical marketing activity.
You will over see the small marketing team and supervise creative execution and manage the marketing assets.
-Participate in the development of the company marketing plan
-Implement agreed marketing campaigns by developing materials (with external suppliers when required), liaising with the sales team to ensure they are kept informed, and their inputs are considered plus providing them with insight into results.
-Using campaign management tools, execute the campaigns defined in the plan to time, budget and ROI, reporting on their effectiveness and learning from their results.
-Input to the marketing budget, manage approved marketing expenditure to the agreed budget and ROMI levels
-Manage web hosting and development and keep the website up to date
-Implement PPC campaigns.
-Maintain an up to date set of customer personas, specifically target marketing activities toward these personas
-Work with the sales team to define and implement specific lead generation and marketing campaigns, including support of individual activities that enable them to reach their sales goals.
-Manage the creation of marketing collateral, including email, blog, case studies, catalogues and web assets that fit the messaging and brand requirements.
-Implement segmented email campaigns that touch every contact in the database with relevant information at least once per month.
-Implement a social media program that supports the marketing plan goals, sales goals, and company positioning/culture.
-Drive use of CRM (HubSpot) to make full use of all facilities to improve customer engagement and ROI
-Minimum of 3 years’ experience in similar roles in a B2B environment.
-Good understanding of marketing planning and ROMI
-Familiarity with Marketing Automation, email and customer engagement platforms, CRM and CMS systems.
-Familiarity with B2B social media channels and tools.
-Excellent planning and organisational skills.
-Able to influence and leverage the larger team
-The candidate needs to have a proven track record for ‘making it happen’ and driving sales growth.
Driven by numbers, experience in delivering Lead & LAG KPI’s as part of the management team.
Hours- Monday to Friday 8am-5pm, Hybrid working available, minimum of 2 days in the office.
Salary- £60,000 + free daily lunches, free parking, and a company bonus!